In emerging markets it might be hard to find the money to start up a business. Could cloud computing be a game changer in these markets?
The emerging markets are undoubtedly engaging to cloud developers and providers. Cloud computing is beloved because of the low running costs and low need of knowledge, but for the emerging markets, there are still obstacles to overcome.
Netbook Linux
Advantages.
One of the main advantages with cloud computing is the low cost of implementation. You don't necessarily need a server, but can instead use of one of the many cloud providers out there. Most small and medium businesses will find that the cloud has a clarification to suit their needs. Furthermore this also means that you won't have to pay for an high-priced license. As we've seen in both webOs's and dedicated cloud Os's most of the software bundled with an Os is included in the monthly subscription or even free. Furthermore if developers need more resources cloud servers are easy scalable, due to the fact that many of the providers offer pay-as-you-go solutions.
Another advantage is, that the cloud can be set up in any place with an internet access. Since it is inherent to store everything in the cloud, you can roughly way your systems from a bamboo hut in the jungle. Furthermore if you furnish your employees with a cheap netbook, you indeed don't need to furnish an high-priced office. This also means that if you require a man with positive competences, but such a man isn't available in your region, you can still collaborate on projects over vast distances. As we saw in LotusLive communication and collaboration isn't a problem since these functions often are integrated in cloud interfaces.
Then what about finding clients? Well, since your business is already using the internet on a daily basis it is even easier for you to bring it online and by this production your services available to customers worldwide.
Basic issues.
To be efficient in the cloud requires some sort of a computer device. One positive example could be a chromebook, but they are still as high-priced as an commonplace laptop. Netbooks are much cheaper and it's easy to setup a hybrid Os or use a webOs. Simmtronics have tried to make use of this and are now selling their 199$ netbook in emerging markets. This is of policy positive since several organizations have stated that 200$ is the point where computers becomes widely available to the communal in poor countries. It can still be done cheaper. Raspberry Pi, a Uk-based nonprofit organization, are currently working on a computer of the size of a prestige card. The unbelievable price for their gismo is 25$. The cheapest monitor on Bestbuy.com is sold for 80$, and then you'll need a keyboard and a mouse which is 20$. This way you'll have a full set-up for 125$. Their law runs on Ubuntu, but another Linux distribution, TinyCore, could be configured to start up directly in the web browser.
In developing countries and also emerging markets power isn't all the time stable. Since power is principal for a computer to work, then this is undoubtedly an obstacle. The clarification to this problem could be solar power since many of the emerging markets are placed in sunny locations.
Another problem is connectivity. In quite a few emerging markets the way to broadband connections is very limited. The presuppose why the advanced economies are so well linked is that they had a huge density of preexisting phone lines which were easy to change in to broadband connections. But digging cables in to the ground is expensive. Wireless internet way is much more engaging for small and medium businesses in emerging markets. Vsat was one of the first solutions, but with low bandwidth and high pricing it isn't a viable solution. Instead 3G and Wimax could be the clarification for these countries, but of policy wireless as well as wired connections requires investments.
Each year the World Economic Forum publishes a record on the global Ict (internet and communication technology) and measures the network readiness of each country. In this statistic education plays an important role. education must be prioritized in emerging markets for them to evolve in to an advanced market. In relations to cloud computing the question is if they know about this great concept. Is data available to entrepreneurs in emerging markets?
Three ways to evolution.
The improvement in the countries which are emerging markets moves to a more urbanised society. Therefore cloud computing knowledge centers need to be established in the biggest cities in these countries. By doing this both providers, developers and users can advantage from the concept. Ibm is a huge player in the cloud manufactures and seems to spend a lot of time on developing new markets. They could be a great supplier of such a facility.
To sacrifice costs and improve connectivity, new businesses could start out in a shared office facility. That way the firms could share a wired broadband connection, which is often more stable and faster than a wireless connection. There are positive advantages for governments supporting such a facility. If you make it easier to start up new companies, then even if only a small percentage of these grow bigger over the years, these associates originate jobs, income, export and in the end an growth of the yearly Gdp.
Of policy we can't just invest in the main cities. If a country's important communication providers don't continuously work to improve the country's communication infrastructure, the government has to step in. It must not act as a assistance supplier itself though. It would be far best to present the providers with a reward as for example an exemption of taxes on new network areas within a little period of time.
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